Condom Pitch For Assessmment 2

This idea was inspired by a foreign advert on YouTube which our group- member Nicole Anderson found.

Here's a link to the video
http://www.youtube.com/watch?v=x-OqKWXirsU&feature=related

As a group we discussed various scenarios that could recreate this advert as our own animation. We examined all the things that children get excited over; toys, sweets, ice cream, etc. Looking at how they embarrass their parents. We decided the parent should be a father since they are more laid back and in our eyes the mother seems to be the figure that can take control.

Condoms

A father and son are in a quiet toy store. The son sees a toy and the shelf, he runs towards it with excitement, he picks a teddy from the shelf and smiles.
Cut to a birthday party it’s filled with lots of happy children. The father and son approach the birthday boy, the father hands over a wrapped present. The birthday boy, ecstatic, opens the gift to show the teddy that the son had picked out. The son is outraged and shocked; he runs to the birthday boy and tries to take the toy off him. The father pulls him back to stop him from making a scene; the son starts to scream “ITS MINE!” The son starts to throw other gifts about kicking and screaming, making a mess of the place. The father looks mortified. Background noise of son screaming is muffled as all parents looking towards the father shocked and expecting him to take control. It would cut to a close up of the father looking scared and unsure what to do. Text would appear at the bottom of the screen saying “Wrap it up.” Cut to a black screen with white font saying “Use a condom!” no background noise at this point for emphasis.

Target Audience
Young adults, specifically males. Help towards safe sex.

Production Time
We are estimating that this project should take no longer than 4 weeks to complete.

Equipment
We will be creating this animation in Toon Boom.

Group Members
Nicole Anderson, Emma Beesley, Clare Hernon, Lauren Kerr